Volvo’s Vision 2020 Sets its Sights on the Smallest Members of the Family

Volvo has been articulating its vision for the future, and part of that Vision 2020 holds that no person should be killed or seriously injured while traveling in a Volvo vehicle by the year 2020. On the path to that goal, Volvo has designed a line of superior child safety seats for its vehicles. In partnership with Britax, the sets are designed to be more comfortable for children, using soft, breathable materials and a less bulky design.

In 1964, Volvo began testing rear-facing child seats, and since then the research has consistently shown that the rear-facing position is the optimal position for child safety seats. That’s why Volvo designs its seats to be rearward facing for as long as possible. The new line features two sizes of child seat and one booster seat for older kids, which is forward facing.

“Our focus is on ensuring that young children travel in the safest manner possible, depending upon their size and age. This means rearward-facing up to the age of at least 3 or 4 years and after that with child seats or booster cushions up to 140 cm in height. The safety benefits are unquestionable, yet many parents unwittingly allow their children to sit forward-facing too early. One of the many reasons quoted for this is comfort – the child complains that there is not enough legroom, or is too warm due to the upholstery. We believe that children will be more comfortable in our rearward-facing new seat and that this will encourage parents to keep their children rearward-facing for longer. This will have a direct impact on overall child safety and support our Vision 2020, where no one will be killed or seriously injured in a Volvo car by the year 2020.” said Lotta Jakobsson, Adjunct Professor, PhD and Senior Technical Leader, Injury Prevention at Volvo Cars Safety Centre

Volvo vehicles are great fun to drive, but safety is no game, especially when it comes to the littlest members of the family. If you’re in the market for a new Volvo car or SUV, you’re invited to join us at Volvo of Princeton, found on 2931 Brunswick Pike, Lawrenceville, NJ. Our beautiful showroom offers a wide selection of new and pre-owned Volvo models, so whatever your driving needs are, it’s our goal to help you meet them with style, ease, and a great new Volvo.


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